COVID-19 has brought out the entrepreneurial spirit and desire to give back to the community for many of us. For one young woman, Ashi Agrawal, it has brought together a trifecta…her love of fashion, the desire to help people protect themselves against COVID-19 and the desire to support social justice initiatives. The result was 150 masks, all hand sewn and sold by Ashi, the proceeds of which were donated to Color of Change, the United States largest online racial justice organization, with over 1.7 million members working to create a more human and less hostile world for Black people in America.
Capitalizing on her entrepreneurial spirit, Ashi got to work, first purchasing a sewing machine and fun, brightly colored fabrics to help people feel comfortable wearing a mask. She then used her social media skills to engage buyers through her and her friends’ networks. The result was that she sold over 150 masks, making just over $1,000. CIMCON Lighting was so impressed with her initiative and the important work that Color of Change is doing to fight racial injustice, that it made a matching $1,000 contribution to the organization.
Creating “wearable, fashionable and fun mask designs, while protecting people from COVID-19 and donating to a great cause” is just the first step for this college senior. She plans to continue cultivating her love and eye for fashion to expand beyond masks, possibly starting her own clothing business. She’s off to a very good start, with many customers giving her “shout outs” on their Instagram accounts about how comfortable and stylish her designs are.
CIMCON is proud to support the initiative of young entrepreneurs like Ashi, and contribute to helping make the world a more just place, with equality for all.